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Ursula Mejía Melgar is an experienced marketing professional with a solid track record across various industries. Currently serving as the Marketing Director at Diageo since July 2020 and co-founding FOOD FORWARD SNACKS, which specializes in healthy snacks, Ursula has previously held significant roles including Chief Marketing and Communications Officer at AM FRESH GROUP and Category Director for Western Europe at Mondelēz International. Ursula's extensive background includes leadership positions in marketing and strategy at prominent companies such as Nestlé S.A., General Mills, and Procter & Gamble. Ursula holds a Bachelor of Applied Science in Food Science and Technology from Universidad Nacional Autónoma de México, a Master's in Advertising from Brainco, and a program in Leading Sustainable Corporations from Saïd Business School, University of Oxford.