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Tena Vujasin is a seasoned commercial professional with a strong background in category management and shopper marketing. Currently serving as a Commercial Manager at Diageo since June 2024, Tena previously held roles including Senior Key Account Manager at Samsung Electronics Adriatic and Category and Shopper Manager at The HEINEKEN Company. Tena's experience encompasses leadership in the Beer & Cider category, development of customer-oriented processes, and execution of merchandising and promotional strategies. Early career roles included managing traditional trade channels and a sales trainee position focused on retail activation. Tena's academic credentials include a Master's in Business Administration with a focus on Financial Management and multiple degrees in finance and law from EFFECTUS University of Applied Sciences. Additionally, Tena has held leadership positions in student councils, enhancing skills in organizational management and strategic planning.