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Susana Cardona is an experienced marketing and brand management professional with a strong background in the liquor and consumer goods industries. Currently serving as the Manager of On-Premise Agencies at Diageo since January 2024, Susana oversees partnerships with national agency partners to enhance brand visibility and equity in the U.S. Prior roles include Founder/Consultant for COLECTVA BRANDS, focusing on advisory services for women and BIPOC-led businesses, and Director of Brand Engagement at Clase Azul México, where Susana communicated brand values and developed marketing strategies. Earlier experience features roles in sales and brand management at Empire Merchants, achieving significant sales growth and account management for major portfolios. Susana holds a BA in Sociology and Latin American & Africana Studies from Hunter College and completed coursework toward an MA in Sociology at the University of South Florida.