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Siddhi Desai currently serves as the APAC Content Lead at Diageo, focusing on building iconic brands in a digitally transformed environment. Prior experience includes roles such as APAC Creative Lead at Google, where Siddhi brought data-powered creative work to life, and Creative Development Manager for LCS India, supporting large-scale brands with digital transformation. Siddhi was also a Senior Creative Director at Dentsu Webchutney and Creative Director at DigitasLBi, recognized for creating award-winning campaigns. As a Co-Founder of Trippie Feet, Siddhi facilitated travel planning for clients. Early career experiences at FCB Global involved creative planning and strategy for various media, while initial roles included copywriting and reporting internships. Siddhi holds multiple degrees in communication and advertising from esteemed institutions, including a post-graduate degree from Miami Ad School.