ÂÜÀòÂÒÂ×

Jeffery Fink is a seasoned professional with extensive experience in consumer planning and marketing within the alcohol beverage industry. Currently serving as the Group Director of Consumer Planning at Diageo since November 1999, Jeffery leads efforts to create innovative beverages by leveraging consumer insights. Previous roles at Diageo include Director of Consumer Planning for the Smirnoff Global Brand Team and Group Director of Consumer Planning, where Jeffery developed strategic marketing plans for prominent brands such as Crown Royal, Smirnoff, and Captain Morgan. Prior to joining Diageo, Jeffery worked as a Client Services Manager at NFO Research and as a Marketing Research Analyst at Market Facts. Jeffery's academic background includes a BA in Sociology from Oakland University and experience as a Graduate Teaching Assistant at Wayne State University.