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Gina Norton is an accomplished marketing professional with extensive experience in the consumer goods and hospitality sectors. Currently serving as the Head of Marketing at Diageo since July 2021, Gina drives global performance in digital media and ecommerce. Previous roles include Head of Digital at Seedlip and Digital Marketing Manager at Diageo, where responsibilities included leading the marketing strategy for MyDiageo.com. Gina’s career at Diageo also encompassed various marketing management positions, focusing on brand strategy and category development for iconic brands like Guinness and Baileys. Earlier experience includes operational management at Regatta Group and internal marketing communications at IBM. Gina holds a BSc Hons in Business Management from Lancaster University.