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Erin Lanzotti is a seasoned professional in consumer planning and strategic marketing with significant experience in various roles. Currently serving as Senior Manager of Consumer Planning at Diageo since October 2022, Erin's prior experience spans multiple positions at TracyLocke from 2016 to October 2022, including Group Strategy Director and Director of Strategic Planning. Erin began the career with a foundation in account and marketing strategy through internships at Trone Brand Energy, BrightMark Consulting, National Public Finance Guarantee Corp., and Zott Construction Inc. Erin holds a Bachelor's degree and a Bachelor of Science in Business Administration with a focus on International Business from Elon University, achieved between 2012 and 2016.