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Amisha Patel is an accomplished professional in ecommerce and digital marketing, currently serving as the DTC Trading Lead at Diageo since March 2024. Prior to this role, Amisha held key positions at Orveon Global, leading ecommerce for the bareMinerals and Laura Mercier brands, and at The Estée Lauder Companies Inc., managing digital marketing for Jo Malone London. Previous experience includes senior roles at Tiffany & Co., overseeing multiple European trading sites, and positions at ASOS.com, Louis Vuitton, and PZ Cussons Beauty, focusing on digital growth and customer retention. Amisha holds a BA HONS in Marketing Management from Manchester Metropolitan University Business School.