Rita Valadão possesses extensive experience in customer care and marketing research, currently serving as the Head of Customer Care at DIA PORTUGAL Supermercados. Previous roles include Customer Expertise in Marketing Research at Grupo Multi Contact, Market Research/Project Manager at MIRA Market Intelligence Research in Angola, and Consumer and Business Insights Analyst at McDonald's. Additionally, Rita held the position of Statistical Technician at MIRA Market Intelligence Research. Rita's educational background includes studies at ISCTE - Instituto Universitário de Lisboa in 2007 and a degree from Instituto Superior de Comunicação Empresarial from 1999 to 2003.