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Rocio del Carmen Molina is an experienced data science leader currently employed at DHL Express España since January 2015, focusing on the development and implementation of data mining projects and strategic analysis through statistical techniques. Previously, Rocio co-founded and led marketing initiatives at Objesión from December 2013 to December 2019, providing consulting services for small and medium-sized enterprises. Rocio's background also includes significant roles in category management and marketing research at Unilever and Associated British Foods plc, where responsibilities included coordinating category plans and conducting market research. Rocio holds advanced degrees in data science and business intelligence from Open Universiteit and Universidad Complutense de Madrid, as well as an economics degree from Tecnológico de Monterrey and international business training from Seoul National University.