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Charity Winnie Kamusiime - Asiimwe DipM MCIM is a seasoned marketing professional with extensive experience in strategic marketing and communications. Currently serving as Head of Marketing at dfcu Bank and Associate Consultant at Uganda Management Institute, Charity has previously held key positions such as Head of Marketing at Ecobank Uganda and Group Marketing Manager - Consumer Bank at Ecobank Transnational Incorporated. With a strong educational background including an MBA from the University of Gloucestershire and multiple qualifications from the Chartered Institute of Marketing, Charity excels in customer-centric marketing strategies and digital marketing. Additionally, Charity contributes to academia through teaching and consulting roles at Uganda Management Institute.