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Julia Goeb is a seasoned marketing professional with extensive experience in regional and international marketing roles. Currently serving as a Senior Associate and Regional Marketing Lead for Vietnam and Singapore at Dezan Shira & Associates since October 2021, Julia previously held the position of Marketing & Communications Manager at the German Business Association from October 2019 to September 2021, where notable achievements included a complete rebranding initiative and improved member communications. Earlier experience includes roles such as Assistant Marketing Manager at The 5th Taste, freelancer in journalism and copywriting, and an international marketing internship at TÜV Rheinland APAC/IMEA, where performance led to contract renewals. Julia holds a Bachelor’s degree in Journalism and Corporate Communication from HMKW University of Applied Sciences.