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James L. has a diverse range of work experience in the technology and media industries. James is currently the Vice President - Growth & Influencer Marketing at Dexerto and the Chief Commercial Officer (CCO) at Flare Studios LTD. Prior to these positions, they served as the Global Head of Brand Partnerships at StreamElements and the Mobile Gaming & Growth Lead at Samsung Electronics America. James also held the role of RVP, West at PLAYGROUND XYZ, where they were responsible for sales on the West Coast. Before that, they worked at AdColony as the VP of Sales and Sales Director. Additionally, they served as the Co-Chair of the Mobile Video & Programmatic Committees at the Mobile Marketing Association. James started their career as a Digital Media Specialist at News Corp and later worked as a Group Business Manager at Microsoft.

James L. completed their Bachelor's Degree in Communication and Media Studies at UNSW. In 2016, they enrolled in Udemy Academy and earned a degree in Swift 4 - iOS Mobile-App Programming, specializing in Computer Programming, Specific Applications. Afterward, in 2018, they obtained multiple certifications from MediaMath and Google, including MediaMath - DSP Platform Certification, Mediamath - Programmatic Certification, Google Ad Academy - AdWords Display Certification, Google Ad Academy - AdWords Mobile Certification, Google Ad Academy - AdWords Video Certification, and Google Ad Academy - Mobile in Doubleclick Bid Manager. Currently, James is attending Harvard Business School, but the end year of their education is not specified.