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Marcelo Skaba is a seasoned technology executive with extensive experience in founding and leading companies, notably as the Founder and CEO of bLive since March 2010. Marcelo serves as a Board Member and Chairman for bLive Holding, overseeing the company’s strategic direction and operations across multiple subsidiaries. As the CTO, Marcelo managed development teams on a variety of projects, implementing IoT solutions and integrated systems for major multinational companies such as LafargeHolcim, Ambev/ABInBev, Unilever, and UnitedHealth. Marcelo's technical expertise is complemented by advisory roles in various spin-offs, including Bllog and Azic, focusing on logistics development and billing solutions. Educational background includes an MBA from Ibmec and a BSc in Computer Science from Universidade Federal do Rio de Janeiro.