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Max Bohne is an experienced marketing professional currently serving as Team Lead Employer Branding at Deutsche Bahn since May 2023, where responsibilities include managing employer branding and HR marketing across Germany. Prior experience includes leading campaigns and brand activation at SHARE NOW from February 2019 to May 2023, and holding various senior marketing roles within both SHARE NOW and the larger BMW and Mercedes-Benz Group. Prior to this, Max spent nearly a decade at IKEA, advancing through positions such as Senior Campaign Lead Germany and Project Lead Regional Marketing, focusing on integrated branding and marketing strategies. Academic credentials include a Diplom in Design and Visual Communication from Universität der Künste Berlin.