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João Araújo is an experienced professional specializing in customer experience and service design, currently serving as a Strategic Service Designer at DEUS, focusing on innovation and transformation for notable clients like Shell and ABN AMRO. Previously, at adidas, João introduced customer experience concepts and coached stakeholders on effective execution. A tenure at Farfetch involved leading the Voice of the Customer program, emphasizing customer insights and experience mapping. Earlier roles include managing quality assurance teams at Teleperformance Portugal and serving as an Account Manager at Paymentwall, Inc. João holds a Bachelor's Degree in Applied Languages from Universidade do Minho and completed an Erasmus program at Università degli Studi di Parma.