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Kristen Greaves is an experienced professional in visual content management and production, currently serving as the Manager of Photographic and Content Assets at Destination NSW since October 2012, where Kristen advocates for the visitor economy within the NSW Government. Kristen's earlier roles include Multimedia Specialist at the Australian War Memorial, responsible for the conservation and access of its extensive photographic and sound collections, and Imaging and Production Specialist at Fairfax Media, where Kristen oversaw production for major publications. In addition to professional experience, Kristen is furthering education through the Institute of Public Administration Australia and holds a Bachelor of Arts in Visual Arts with a photography major from the University of Newcastle, along with an Executive Ready Graduate certificate from Women & Leadership Australia.