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Deanna Ballew has a strong background in product management and technology, with a focus on digital experiences. Deanna is currently serving as the SVP of DXP & AI at Acquia, where they oversee the development and implementation of integrated solutions to help brands deliver great digital experiences. Prior to this, they held roles at Widen, An Acquia Company, including VP of Product, Chief Innovation Officer, and VP of Product Development. During their time at Widen, they played a key role in transforming the Widen experience through user-first design and the adoption of the latest technology. Deanna also has experience in software development and infrastructure management, having served as the Software Development & Infrastructure Manager at Widen Enterprises. Deanna began their career as a Web Designer and Business Analyst at EDS Group.

Deanna Ballew earned a Master of Business Administration (MBA) degree from the University of Wisconsin-Madison in 2020. Prior to that, they received a Bachelor's degree in Computer Science and English Writing from Loras College in 2002. Deanna has also obtained additional certifications, including Product-Led Growth from ProductLed and Pragmatic Marketing Certified - Level Six (PMC-VI) from Pragmatic Marketing, obtained in 2021 and 2016 respectively.