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Anette Abel is the Head of New Business at Desenio AB, where Anette also holds the title of Chief Commercial Officer and Head of Business Development. Anette is also the Founder & CEO of Veridi, where Anette successfully launched a marketplace for sustainable children's clothes and toys. Anette has served as a Board Member at Sleepo AB, Ateles Consulting, Atlasbalans, and RTM Business Media Sales. Anette has a strong background in e-commerce and online platforms, having held positions such as COO / Head of Customer Experience at Lekmer and Senior Manager - Category & Vendor Management at Wayfair. With a Master of Science degree in Accounting and Financial Management from the Stockholm School of Economics, Anette has a solid foundation in business and management.