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Sara Assenza has over 14 years of work experience in marketing and ecommerce. In 2021, they were appointed as the Head of Ecommerce for Dermalogica Canada. Prior to this, they were a Freelance Ecommerce Lead in 2020. From 2017 to 2020, they held various roles including DTC eCommerce Manager at Danone, DTC eCommerce Buyer at Cymax Group, Product Marketing at adidas Group, Senior Category Brand Manager at Genuine Health, and Marketing Manager at Conair Corporation. From 2007 to 2017, they worked at Jarden Consumer Solutions, where they held the roles of Lead Category Manager, Product Marketing Manager, Category Manager and Assoc Product Marketing Manager. Sara also held the role of Marketing Coordinator at Jarden Consumer Solutions. In 2006, they were a Marketing Assistant at Noble Corporation.

Sara Assenza has a Bachelor of Commerce in Marketing from Ryerson University. Sara also has a certification in Certified Category Manager, Principles of Category Management from The Partnering Group / Walmart Canada.