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Matthew Lynch is a seasoned digital marketing executive with extensive experience in leadership roles. Currently serving as Partner and CEO, EMEA at ¶Ù·¡±Ê°Õ® since October 2022, Matthew oversees the creation of innovative digital experiences for global brands such as Google and KFC, supported by a team of over 3,500 specialists. Previously, from May 2006 to October 2022, Matthew held the position of CEO at FEED/¶Ù·¡±Ê°Õ®, focusing on hyper-personalised communications and impactful campaigns for leading brands. Matthew began a career in digital at Fast Web Media from May 2000 to April 2006, where skills in design and front-end development were honed.