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Ivana Rowley currently serves as Digital Engagement Lead, Principal Advisor (Digital and Creative), and Manager of Consumer Content at the Victorian Department of Health since February 2019. Prior experience includes a significant tenure at the Australian Broadcasting Corporation from October 2004 to February 2019, where Ivana held various roles such as Product Manager/Senior Producer & Editorial Lead for ABC TV Digital Products, focusing on children’s television content. Ivana's areas of interest and expertise encompass content production, user-centred product development, community management, and user-generated content.