Soumiya Balasubramanian has a diverse background in tourism strategy, economic development, and brand management. Currently serving as Manager of Investment Attraction at the Dubai Department of Economy and Tourism, Soumiya has previously held roles such as Senior Associate and Associate in Tourism Strategy and Economic Development. Experience includes working at Disney+ Hotstar as Assistant Manager for Brand Strategy focused on customer acquisition and retention, as well as an Analyst at McKinsey & Company and a Summer Intern at Goldman Sachs. Soumiya holds an MBA in Marketing and Strategy from the Indian School of Business and a Bachelor of Arts in Economics from Stella Maris College.