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Alessandra Carvalho

Analista De Marketing E CRM Sênior at DeÔnibus I BrasilbyBus

Alessandra Carvalho has an extensive work experience in marketing and communication roles. Alessandra is currently working as a Senior Marketing and CRM Analyst at DeÔnibus, where they utilize their expertise to analyze marketing strategies and customer relationship management. Previously, Alessandra worked at Folha Dirigida as a Product Marketing Manager, contributing to the increase in student enrollment and revenue by conducting data analysis using tools such as Google Analytics and RD Station. Alessandra also served as a Marketing Coordinator at the same company, overseeing communication on social media platforms and leading a team of designers and social media specialists.

Before their time at Folha Dirigida, Alessandra was a Co-Director of Digital Marketing at Minha Comunicação, where they implemented online operations and led a team of designers and social media specialists. Alessandra was responsible for developing digital communication strategies for clients and managing paid traffic campaigns. Prior to that, they worked as an Account Executive and Digital Marketing Analyst at Agência Digital M2BR, handling content production for various clients, implementing email marketing campaigns, and managing social media platforms.

Alessandra's earlier roles include being a Communications and Marketing Intern at Grupo Case Benefícios e Seguros and a Marketing Intern at Microware Tecnologia de Informação. Additionally, they worked as an Interpreter and Bilingual Receptionist during the 5th CISM Military World Games at Atto Promoções e Eventos.

Overall, Alessandra Carvalho's work experience demonstrates their expertise in marketing strategy, data analysis, team leadership, and digital communication.

Alessandra Carvalho's education history includes attending various courses and obtaining certifications in different areas.

From 2022 to 2023, Alessandra attended Cursos PM3, where they studied Product Management. In 2016, they attended M2BR Academy and earned a degree in Digital Marketing. From 2010 to 2013, Alessandra studied at Estácio, focusing on Communication and Social Studies.

In terms of certifications, Alessandra obtained several qualifications. In 2022, they completed the course "Como Comunicar Más Notícias aos Clientes" at LinkedIn and "Staage - Plataforma de Marketing" at Staage. In 2021, they obtained a certification in Google Analytics from Métricas Boss. In 2020, Alessandra completed the course "Curso Inbound Marketing - Rock Content" at Rock University and also received the certification "Fundamentos do Big Data: Técnicas e Conceitos" at LinkedIn.

During their time at M2BR Academy in 2016, Alessandra obtained certifications in "Google Ads na Prática," "E-mail Marketing na Prática," "Criação Digital," and "Analytics na Prática." In 2015, they earned a certification in "Facebook Marketing," and in 2014, they completed the "Seocial (SEO + Mídias Sociais)" course at M2BR Academy.

There are two additional certifications mentioned, "Certificação em Campanhas de Display no Google Ads" and "Certificação em Campanhas de Pesquisa no Google Ads," without specific dates or institutions mentioned. Additionally, there is a mention of "Planejamento Digital," but the institution and specific details are not provided.

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