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Geraldine Lim is an accomplished creative professional with a wealth of experience in branding and design, currently serving as the Creative Services Lead for Media APAC at dentsu since May 2013. In this role, Geraldine oversees branding governance and manages external marketing communications while ensuring consistent brand positioning and identity. Previous positions within dentsu include Creative Manager ANZ and Senior Designer, where Geraldine successfully led diverse projects across various media and maintained high standards of corporate communication. Geraldineā€™s early career includes a designer role at tkm9, where expertise in digital design and UX/UI was developed. An educational background from RMIT University includes a Bachelor of Design (Communication Design) Honours, alongside foundational schooling at various institutions in Singapore.