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Hella Merész is an experienced professional in the fields of business management and hospitality, currently serving as CEO and Co-founder of Boxsr and as Entrepreneur In Residence at Demium since October 2019. Additionally, Hella operates as a self-employed consultora de hospitalidad vegana, certified in Vegan Hospitality. Prior experience includes working at Brikte S.L. as a Business Process Specialist and at Deloitte (S2G) as a Senior, managing teams and leading projects involving outsourcing and financial department management for various sectors, particularly energy. Hella began professional endeavors as an Assistant and intern at Deloitte, focusing on financial and administrative tasks in the renewable energy sector. Hella holds a Bachelor's Degree in Business Administration and Management from Corvinus University of Budapest and participated in an Erasmus+ Exchange Program at the University of Deusto.