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Pedro Romero is a seasoned sales and marketing professional with extensive experience in the lighting industry. Currently serving as the Director of Sales for the Professional Channel at Delta Dore España since March 2023, Pedro has previously held key positions including Sales & Marketing Manager at SIMOP ESPAÑA, S.A., and Sales Manager for Spain & Portugal at ELT Efficient Lighting Technology. Pedro's leadership roles include Managing Director at LOYJE- FYDESA, where the company transitioned from significant losses to profitability within two years. Other notable positions include Business Unit Manager at LUXIONA, Sales Manager at Schreder, and Product Manager at Philips Lighting, where Pedro developed innovative lighting electronic products and marketing strategies. Pedro holds an E-MBA in Business Administration from ESIC Business & Marketing School and an Engineering degree in Industrial Electrical from Universidad de Zaragoza.