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Vijay Pradeep Sivaji has a strong background in digital analytics, with experience in various roles at different companies. Vijay Pradeep currently works as a Digital Analytics Lead Architect at Delta Dental Ins. Prior to that, they were a Sr. Digital Analytics Consultant at FOOTLOCKER INC. LIMITED and an (AVP) Senior Adobe Analytics Consultant at Barclays. Vijay Pradeep also worked as a Sr. Adobe Analytics Consultant at Epsilon and as a Sr. Web Analyst at Autodesk. Additionally, they have experience as a Web Analytics Consultant at Cognizant Technology Solutions, an Executive (Web Analytics) at SCIOinspire Corp, a Web Analytics Professional at Resultrix Media Pvt Ltd, and a Software Engineer at Infosys Technologies Ltd. Vijay's expertise includes developing KPIs, designing measurement strategies, implementing analytics codes, and providing deep dive analysis for stakeholders.

Vijay Pradeep Sivaji completed an MBA program from an unspecified institution between 2012 and 2014. Prior to that, they obtained a Bachelor's degree in Electronics & Instrumentation from Anna University, graduating from 2003 to 2007. In terms of additional certifications, Vijay obtained a SPECIALIST Certification from Adobe in 2018, as well as the Adobe Certified Expert - Adobe Analytics Architect certification. Vijay Pradeep also completed a certification on Adobe Analytics Processing Rules, though the specific date is not provided.