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Patricia Ruda Urbina is an experienced consultant currently working at Deloitte Digital since October 2024. Prior to this role, Patricia served as an Account Manager Automation Specialist at Carts Guru from January 2022 to October 2024, focusing on marketing automation for e-commerce businesses. Patricia's career includes significant roles at NATEXO, where responsibilities ranged from advertising/email marketing specialist to customer success manager and sales manager from January 2018 to September 2021. Previous positions include Affiliate Manager at Telepronto S.L.U, Key Account Manager at Natexo, Account Manager at NIVORIA Solutions, Online Marketing Campaign Manager at VENCA, and Internet/Intranet Coordinator at Banco Santander. Patricia holds a Licentiate degree in Advertising and Public Relations from UCAB and a postgraduate degree in Management and Marketing Communications from Universidad Metropolitana.