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The Marketing and Branding team at Delivery Hero is responsible for crafting and implementing innovative marketing strategies that enhance brand visibility and drive customer engagement across its diverse portfolio of food delivery services. This team focuses on optimizing online presence through SEO, leveraging data analytics for targeted campaigns, and developing retention strategies to foster customer loyalty. They also oversee global marketing initiatives while ensuring localized approaches in various regions to resonate with different audiences, ultimately contributing to the company's growth and market expansion.