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Martin Musil currently serves as a Digital Sales Specialist at DEFEND INSURANCE GROUP, focusing on digital marketing for the CEE region and managing PPC campaigns, SEO optimization, data analysis, and CRM initiatives. With experience as a Research Assistant at the Prague University of Economics and Business, Martin contributes to academic projects, including textbook writing. Previously, Martin worked at the Central Bohemian Innovation Center as a Digital Marketing Specialist and Junior Business Innovation Manager, where responsibilities included social media management and client acquisition. Additional roles include translation work for the Czech Rowing Association and a summer internship in brand communication at Albert Czech Republic. Martin is pursuing a Master's degree in Management at the Prague University of Economics and Business and holds an MBA from NEWTON University, alongside a Bachelor's degree in Business Administration from the same institution. Martin's background includes professional athletics as a member of the national rowing team while serving as a civil employee of the Czech Army.