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Andy Sheldon is a senior vice president at Deduce, focusing on studying identity fraud and how AI impacts its rise. Andy is also a spokesperson and speaker on SuperSynthetic identities. With experience in companies like Agari, Conga, and Unifi Software, Andy has a background in marketing, demand generation, and business consulting. Prior to their current role, Andy held leadership positions at Visibleworld Inc, Sun Microsystems, Microsoft Corporation, and SGI. Andy holds a BSc in Electrical and Electronic Engineering from Brooklands Technical College.