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Paul Wright has extensive experience in e-commerce and direct-to-consumer strategies, holding senior positions at notable companies. At Deckers Brands, Paul served as Vice President of Direct-to-Consumer and Vice President of E-commerce, as well as Senior E-Commerce Director. At FatFace, Paul contributed as Brand and Ecommerce Director and oversaw IT as Director of E-commerce & IT. Previous roles include Head of E-Commerce and Global Web Channel Manager at Dyson, and a focus on IT strategy at Coors Brewers. Paul earned a 2:1 degree in Business Computing from Staffordshire University between 1999 and 2003.