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The Marketing And SEO team at Decathlon Polska is responsible for optimizing the company's online presence and maximizing digital engagement. This team implements and oversees marketing automation, manages PR and sponsorship initiatives, and drives paid media campaigns. Additionally, they focus on improving website SEO and conversion rates, as well as managing affiliate marketing efforts to ensure comprehensive digital outreach and customer acquisition. Their efforts help Decathlon Polska in maintaining a strong online footprint and facilitating customer access to sporting goods, both in-store and online.