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The Marketing and Brand Management team at Decathlon Nederland focuses on building and promoting the Decathlon brand across multiple channels. They handle retail concepts, customer experience, conversion rate optimization (CRO), digital marketing, search engine optimization (SEO), and specific product categories like cycling and camping. Their aim is to enhance brand visibility, engage customers effectively, and drive sales by creating a cohesive and compelling brand story aligned with Decathlon's mission to make sport accessible to everyone.