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Erick Shaffer is a seasoned professional in data analytics and business intelligence, currently serving as the Data & Analytics Team Lead at Decathlon Nederland since December 2021. Erick has a robust background, having previously held roles such as Senior Analytics Specialist at ASICS EMEA and Global Business Analyst at SHV Energy, where leadership in data-driven strategies was a focus. With extensive experience across various companies, including ASICS Europe BV and Nike EMEA, Erick has consistently prioritized the integration of data to improve business outcomes and drive decision-making cultures. An economics and management graduate from Albion College, Erick has developed a diverse skill set in data visualization, organizational change management, and team leadership.