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Guillaume Dupire is a seasoned professional with extensive experience in e-commerce and SEO marketing. Currently serving as a Senior Product Owner for E-commerce at Décathlon Canada since December 2020, Guillaume also contributes as an Ambassadeur for Team Kiprun since September 2022. Previous roles include SEO Marketing Specialist at Distances Médias and Manager Support & Growth at Le Site. Expertise encompasses organic SEO optimization, e-commerce strategy development, audience acquisition and monetization, performance measurement, and client relationship management, with a notable track record of collaborating with esteemed clients such as Moose Knuckles and Keurig. Educational qualifications include a Master’s degree in Media Engineering from Institut Ingemedia and a DUT in Commercial Techniques from Université Côte d'Azur.