ÂÜÀòÂÒÂ×

Matt Southall is a skilled professional with extensive experience in digital marketing and customer engagement. Currently serving as the Director of Premiumisation at Debenhams since April 2023, Matt focuses on enhancing digital touchpoints and customer communications for the brand. Prior to this role, Matt spent over seven years at JD Sports Fashion plc, holding multiple positions including Associate Director of Customer Impact and Head of Multichannel: Customer Impact, where responsibilities included leading digital storytelling and content innovation. Earlier experience includes roles at Ark Clothing, where Matt managed multi-channel strategies and ensured effective stock flow and profitability.