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Greg O'Brien is an accomplished executive with extensive experience in data, analytics, and product strategy within the advertising and media sectors. Currently serving as the Data, Analytics & Product Strategy Executive at Dealer eProcess since January 2021, O'Brien previously held significant positions including Automotive Sales Manager at Spectrum Reach, where responsibilities included training, digital advertising product analysis, and regional strategy development. Earlier roles include Vice President of Sales & Business Development at Liquidus, where O'Brien specialized in ad-tech for retail automotive, and Vice President of Digital Media at Comcast, where innovative interactive advertising products were developed. O'Brien possesses a foundation in sales and operations from 24/7 Real Media and has a background in broadcast advertising from Katz Communications. O'Brien studied Mass Communication/Media Studies at the State University of New York at Plattsburgh and furthered education at Columbia University.