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Tithia Franken is a seasoned professional in business development, strategic marketing, and innovation, currently serving in the New Products & Services team at de Volksbank since March 2022. Previous experience includes a role as Strategy Designer at Future Proof, focusing on C-level projects and brand development, and Managing Director at MorningSun, where Tithia led a team to execute data-driven marketing strategies and customer-driven innovations. Tithia has also held key marketing positions at SBS, BNN, and ING, with significant achievements in brand campaigns and market share growth. Tithia’s educational background includes a Bachelor’s and Master’s Degree from the University of Amsterdam, an MSc in Marketing from TIAS School for Business and Society, and a strong foundation from St. Nicolaaslyceum. A solo traveling experience from April 2015 to September 2016 enriched Tithia's personal development through cultural exploration across multiple countries.