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Hans Boerwinkel has extensive experience in customer experience and marketing, primarily gained during a long tenure at ABN AMRO Bank N.V. from 2003 to April 2024, where roles included Customer Experience Consultant, Customer Experience Expert, Senior Marketing Manager for Commercial Clients, and Senior Marketeer for PMC Payments. Responsibilities encompassed executing customer experience strategies, optimizing services and products for various banking sectors, and developing strategic marketing plans. Currently, Hans Boerwinkel serves as a volunteer at De Nieuwe Gevers since November 2021. Educational qualifications include degrees from the University of Amsterdam - Amsterdam Business School, Beeckestijn Business School, and NIMA, along with certifications in professional scrum product ownership and registered CRM.