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Alexandra Thirault is a seasoned professional with extensive experience in retail management and team leadership. Currently serving as Directeur régional at De Neuville since February 2020, Alexandra oversees a network of franchise and company-owned stores in Île-de-France, focusing on sector development and team growth. Previously, at Diwali Paris from 2010 to 2018, Alexandra progressed from Responsable de magasin to Responsable Réseaux, managing multiple boutiques and enhancing merchandising strategies while developing training procedures. Earlier roles include coaching at UPS and being responsible for a store at Distribution Guy Degrenne, where Alexandra honed skills in team management, stock optimization, and customer service. Alexandra holds a BTS in Management des unités commerciales from CFA CODIS.