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Christel van Zalk is an accomplished International Category Development Manager at De Graaf Bakeries, with extensive experience in category management and trade marketing across several leading companies. Notable positions include Trade Marketing Manager at Arla Foods BV, where Christel headed the trade marketing department and led commercial business planning, and Senior Category & Channel Manager at GlaxoSmithKline Consumer Healthcare, delivering significant growth opportunities and strategic insights in the oral care sector. Christel has also held managerial roles at Kimberly-Clark and has contributed to the successful launch of innovative products, including the award-winning Proglasur toothpaste. With a Master’s degree in Business Administration from the University of Groningen, Christel possesses expertise in marketing strategy, portfolio management, and international project management.