Founded in 1994, DC quickly grew to become a leader in performance skateboarding shoes and a renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, and motocross athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts.

Apparel & Fashion

Community & Lifestyle

Retail

Sports

DC Shoes

DC Shoes' headquarters in Huntington Beach, CA, United States

Mike Ternasky

Amran Bachrain

Dan Donovan

Sandy Soto

The Product Development Team at DC Shoes is responsible for designing and creating innovative footwear and apparel that reflect the brand's commitment to performance and style in the action sports industry. This multidisciplinary team collaborates closely with professional athletes and utilizes market trends to develop high-quality products that appeal to skateboarding, snowboarding, and lifestyle consumers worldwide. Their efforts ensure that DC continues to lead in both functionality and fashion, driving the brand's growth and customer loyalty.

Product Development Team

The Sales Team at DC Shoes is responsible for driving revenue growth through strategic account management and customer relationship building. They collaborate closely with retailers, oversee the execution of sales strategies, and ensure effective visual merchandising of DC products. This team also works to enhance brand presence within their territories by leveraging insights from professional athletes and aligning with marketing initiatives to connect with the target audience.

Sales Team

The Design Team at DC Shoes is responsible for creating innovative and visually appealing products that embody the brand's spirit of action sports. They collaborate on everything from performance skateboarding shoes to lifestyle apparel, ensuring that each design not only meets the functional needs of athletes but also resonates with consumers. This team works closely with marketing and athletes to develop signature styles and maintain DC's reputation as a leader in the industry.

Design Team

The Marketing Team at DC Shoes is responsible for developing and executing strategic promotional campaigns that enhance brand visibility and engage consumers across various action sports markets. They leverage their athlete partnerships to showcase product innovations and connect with diverse audiences, using insights from marketing analysis to refine their approaches. The team collaborates on public relations efforts, manages media relations, and drives regional marketing initiatives to ensure a cohesive global brand presence.

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DC Shoes

Org chart

Teams

Product Development Team

Sales Team

Design Team

Marketing Team

Offices

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DC Shoes

Org chart

Teams

Product Development Team

Sales Team

Design Team

Marketing Team

Offices

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