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Pavithra Peramuni Arachchige is an experienced creative professional currently serving as Associate Creative Director at DC Group Sri Lanka since February 2024, while also hosting television programs at Derana TV since March 2022. As the Founder, Director, and Presenter of Point of Pavithra Social Media Channels since December 2020, Pavithra demonstrates significant expertise in digital media. Previous roles include Creative Director and Copywriter at Sera Idea until December 2023, Freelance Writer for Mawbima from 2019 to January 2021, and Television Presenter at Siyatha TV from 2018 to 2020. Additionally, experience includes program production, television presenting, voice artistry, and script writing at Channel One during the same period. Educational qualifications consist of a Postgraduate Degree in Mass Communication/Media Studies from the University of Sri Jayewardenepura and a Higher National Diploma in Radio, Television, and Digital Communication from the Sri Lanka Media Training Institute.