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Keith Mak is an experienced professional in digital transformation and data analytics, currently serving as AVP at DBS Bank since October 2023. Prior to this role, Keith held the position of Marketing Manager for Digital & Optimization Analytics at Exinity from August 2022 to October 2023 and was Assistant Manager of Digital Analytics at Samsonite from April 2019 to July 2022. Earlier experience includes roles as Senior Marketing Analyst for the Asia Pacific Division at FedEx, Digital Analyst at Neo Derm Group Ltd., and Marketing Analytics Executive at Reebonz Pte Ltd. Keith holds a Master of Science in Electronic Commerce and Internet Computing from The University of Hong Kong and a BSocSc (Hons) in Sociology from Hong Kong Shue Yan University.