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Gesina Roters is a Creative Director and Co-founder of DAY Creative, a design agency established in 2007 that specializes in identity and spatial design. With a focus on creating immersive environments, Gesina enhances physical experiences to reflect clients' identities. In addition to leadership at DAY, Gesina serves on the Supervisory Board of Amsterdamse Bostheater and is a jury member for multiple prestigious awards, including the Creative Heroes Award in the Czech Republic. Recently, Gesina held the position of Head of Spatial Design for Odido, where innovative strategies for rebranding T-Mobile were implemented. Gesina holds a Master's degree in Design and Communication from Universität der Künste Berlin.