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Roger McKerr is a co-founder of davies+mckerr, established in January 2005, where the focus is on delivering energizing insights for ambitious brands through research and cultural analysis. Prior to this, Roger co-founded Heresy, a communications agency emphasizing a 'buyer side' approach, and served as Planning Partner at HHCL and Partners, a highly regarded agency of the 1990s. Initial career steps included roles as a Senior Account Planner at Leo Burnett and as an Account Planner at Bates Dorland, where Roger contributed to award-winning campaigns. Roger's academic background includes a degree in Film and Literature with a focus on Cultural Studies from the University of Warwick.