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Karina Higuera Sierra has a diverse background in communications, marketing, and media analysis. With experience in companies such as Dattis Comunicaciones, BCW Global, and Burson-Marsteller, Karina has a strong track record of developing and implementing successful communication strategies for various clients. Karina's educational background includes a Master's degree in E-commerce and Digital Marketing from ISEB - Instituto Superior Europeo de Barcelona. Throughout their career, Karina has demonstrated expertise in building relationships with media outlets, designing impactful campaigns, and managing crisis communication situations.