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Nic R. Westerhoff is a seasoned professional with extensive experience in innovation project management and business development. Currently serving as Business Lead at DATEV Inkubator since November 2024, Westerhoff previously held the role of General Manager at Wendero GmbH from June 2014 to November 2024, leading diverse innovation projects and integrating successful initiatives into DATEV's product ecosystem. Additional roles include overseeing growth initiatives at BASF Chemovator, leading sales strategies at LIQID Investments, and developing marketing approaches for Kärcher and BMW. Westerhoff's educational background includes a Bachelor of Arts in Musicology & Literature from Kiel University.